Figma x Maya Brant
Бриф на разработку брендинга
Business Overview:
Can you provide a brief description of your product and its concept?
What sets your product apart from competitors in your area?
Target Audience:
Who is your primary target audience?
Individuals or corporate customers? What are the main geographic, age, social, behavioral attributes?
Do you have any secondary target audiences?
What are the key characteristics and preferences of your target customers?
Brand Values and Personality:
What values and principles do you want your brand to embody?
Is there a company mission and slogan?
How would you describe the personality or tone of your brand?
(e.g., friendly, sophisticated, relaxed)
Visual Identity:
Do you have an existing logo or visual elements that need to be incorporated into the branding?
(e.g., company name)
Are there specific colors, fonts, or design elements you prefer for the brands visual identity?
What your new logo should look like?
The logo may consist of a graphic symbol and text, or only one of these elements. If you have suggestions for what your new logo should consist of, please describe them here. If your logo should contain text, please provide it in full.
What emotions a logo should evoke?
(e.g., reliable company/ expensive company)
Are there any brands or visuals that inspire you or that you would like to reference for the branding?
Not necessarily from your field
What type of design you want to get
On a scale of 10, where 1 is a simple design, 10 is a festival level design.
1
10
Brand Messaging:
What key messages or slogans would you like to convey through your branding?
How would you describe the tone and style of your brands communication?
(e.g., casual, formal, witty)
Competitive Analysis:
Who are your main competitors, and how do you compare to them?
Are there any unique selling points or advantages that should be emphasized in the branding?
Customer Experience:
What kind of experience do you want your customers to have when they use your product?
Are there specific touchpoints in the customer journey that should reflect the brands identity?
Brand Touchpoints:
What are the primary touchpoints where customers will interact with your brand?
(e.g., website, signage, menus)
Do you have any promotional materials or merchandise that need branding?
(e.g., shoppers, t-shirts, letters)
Marketing and Promotion:
Are there any upcoming marketing campaigns or promotions that the branding should align with?
What platforms or channels will you use for marketing?
(e.g., social media, print, online ads)
Budget and Timeline:
What is your budget for the branding project?
Do you have a specific timeline or deadline for completing the branding work?
Additional Information:
Are you looking for a branding solution that can evolve or adapt as your product grows or changes?
Are there any trademark or legal considerations related to branding that we should be aware of?
Is there any other relevant information or specific goals you have for the branding project?
Send
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