At HUAWEI, I created more than 20 Key Selling Points visuals. The goal was to concisely demonstrate the primary features of the devices.
My role
I created visual designs, edited text, developed templates, and scaled them to fit different e-commerce platforms.
Highlights
Boosted sales
Developed visuals to help define brand identity on online marketplaces
Shopping for devices online can be a time-consuming task, as it can be difficult to understand and compare the various features
To make the process more efficient, present the information in a visually appealing way while ensuring it is concise and comprehensive.
Problem Statement
Creating templates and resizing for different channels
As our official website shop wasn't the only place we were selling products, I created templates based on brand standards for other platforms. This helped me work faster during new product launches.
Process
The visual style also adapted to images in product cards
We emphasize the most important features on the product cards in marketplaces. So people don’t have to search for this information. It also helps to maintain consistency in brand identity.
Process
Self-reflection
Reflecting on this project, I found it enjoyable to work with high-quality images of the devices. Quality visuals are essential for success, as they take up the majority of space. I created over 1,000 product card pictures and resized them for various e-channel platforms. If we had standardized our templates from the start and received approval from all departments, we would have achieved our goals more quickly.
